伟德国际1946bv官网-源自英国始于1946

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中国市场的产品商标“正风肃纪” ——恶意注册“金邦埃特”被国家否定
The malicious registration of
2018-01-23
2843 PV

According to the (2017) Trademark Yizi No. 0000046181 Document No. 16215418, the "金邦埃特" trademark was not registered, indicating that Beijing Jinbang Aite Building Materials Co., Ltd. has failed to register the "金邦埃特" trademark.

This kind of "near famous brand" situation is mostly incapable of unknown small companies wanting to use well-known brands to promote the market, so as to rapidly expand the market, which essentially reflects these companies' eagerness for quick success and quick gains. Their behavior is really a free rider. At present, there are more and more " near famous brand" phenomena. Facing this kind of unfair competition behavior of malicious squatting trademark registration, Beixin Group Building Materials Co., Ltd. has the trademark registration right of "金邦" and the Belgian Etex Group, which has the trademark registration right of "埃特" authorized Eternit Guangzhou Building Systems Co., Ltd. to quickly submit an objection application to the Trademark Office, and strive for its own legal rights and interests. Thanks to the Trademark Office of the State Administration for Industry and Commerce for seriously performing its duties, seriously investigating and punishing the illegal behavior of this "near famous brand", purifying the market environment and safeguarding the legitimate rights and interests of consumers.


We now have to be wary of another type of company that plays the "edge ball", which is to register a well-known trademark as its own company name, confuse the company name and brand name, and then publicize it with great fanfare, in product packaging, promotional materials or online publicity. Highlight or illegally use other people’s legally registered trademark words, such as "埃特", "伟德源自英国始于1946", etc., making consumers mistakenly believe that this company is producing " Eterpan" or "Eternit fiber cement" Manufacturers of "plate" products, such as "Hebei Aite XX Company", "Shijiazhuang Aite XX Company", etc. It is not easy to register similar and similar trademarks, but it is very easy to register as a company’s trade name with a well-known trademark, because every county in the country can register a company, and the information in these counties is not connected to the Internet, so you The "Aite... Company in County A" was registered in County A, and the "Aite... Company in County B" can also be registered in the neighboring County B. When these malicious "scratching the ball" enterprises were investigated and dealt with by the industrial and commercial administrations, they even confidently said: "Can I use my company's name?", making it difficult for consumers to tell the truth and maliciously misleading consumers.



Before the registration was successful, he claimed on the Internet that "金邦埃特" was a famous trademark, which was so embarrassing.

Please recognize counterfeit products


The biggest hazard of "near famous brand" is that it will cause serious market confusion. As a commercial sign, from the perspective of information economics, trademarks and font sizes can be seen as an information transmission mechanism to solve the phenomenon of "information bias" (information asymmetry) in the market, which uses concise and clear text, graphics and their combination , to systematize and abstract complex information to show buyers the individuality of the company and its products. It is the information conveyed by these commercial signs that buyers can distinguish, judge and screen different products and their producers. And make decisions accordingly. However, the existence of a large number of "near famous brand" phenomenon has destroyed this benign information transmission mechanism in the market, causing the public to misunderstand the origin of the goods or the identity of the enterprise, or mistakenly believe that the perpetrator is the owner of the legal rights. There is a certain connection between. The behavior of "near famous brand" not only damages the legitimate rights and interests of consumers, but also destroys the market environment of fair competition. It is a serious unfair competition behavior.


The report of the 19th National Congress of the Communist Party of China mentioned that "...Secondly, there must be more complete and effective market rules. Without market rules, the market is chaotic.... But market rules are universally applicable and no one can violating the laws of the market..." I hope that the 19th National Congress of the Communist Party of China will become a new turning point in China's history. I hope that China will unswervingly promote a market economy under the rule of law, ensure the fairness and efficiency of the market, and protect the legitimate rights and interests of investors.



 

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